Rolls-Royce today officially unveiled the latest model to roll off its Goodwood production line.
The company says the Rolls-Royce Wraith is the most powerful and dynamic luxury car it has ever produced.
‘Today we launch the ultimate gentlemen’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls,” said Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars.
‘Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality, traits that remain as important to Rolls-Royce customers today as they were more than a century ago.’
The car features a sweeping fastback design based, say its designers, on the image of a world class athlete poised in the starting blocks.
And it has Usain Bolt-like acceleration, with the 0-60 mph sprint achieved in 4.4 seconds.
The car also features Satellite Aided Transmission which uses GPS data to, says Rolls-Royce, see beyond what the driver sees.
‘It anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance’ said the company.
In Europe, Wraith will be priced at about £210,000 and the first deliveries will be made to customers in about six months time as production begins at the company’s factory at Goodwood near Chichester.
Rolls-Royce says say no new jobs will be created specifically to produce Wraith. The company expanded its workforce by 100 last year.
Andrew Ball, director of communications, said: ‘We’ve had a number of closed-room events, where we’ve shown it to customers and dealers, and the response has been phenomenal.
‘We anticipate Wraith will do very well in China, which has always been more of a saloon market; the USA, which loves their driver-only cars; and, actually, the home market.’
The Wraith was revealed in the top-secret Rolls-royce analysis centre, built last year in order to put the new cars through their paces, and which is usually off limits to all but the test engineers.
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