NEW signs will appear on roads from today as part of a campaign to improve safety for cyclists.
Police say the Steer Clear campaign is needed following a rise in the number of cyclists injured.
Signs will go up on roads in Portsmouth, Gosport and Fareham which have been identified as accident black-spots for people on bikes.
Sergeant Darren Ord, who is co-ordinating the campaign, said: ‘Steer Clear is really important to us, because it is designed purely to save life and stop people being injured on our roads.
‘Our message to cyclists is very simple – be safe and be seen.’
As part of the campaign a leaflet has been produced highlighting key safety tips, and offering discount vouchers to help cyclists get kitted out properly.
Sgt Ord said: ‘We want to foster a culture of mutual respect between all road users to create a safer environment on the roads.
‘Ultimately, we want to stop people getting hurt and reduce road casualties, and we are confident that this initiative will help us do just that.’
In 2011, there was an eight per cent increase in cyclists hurt across Hampshire and the Isle of Wight, with 190 seriously injured and one cyclist killed.
This year there has been another fatality.
Throughout October, officers will be carrying out initiatives to raise cyclists’ awareness of safety on the roads including knowledge of the Highway Code, basic road safety, and traffic awareness.
Some roads will be signed to raise awareness of the risks and to encourage all road users to be more alert.
The campaign, which is carried out by the police, Portsmouth City Council and Hampshire County Council, is supported by British Cycling, and a number of local businesses including Halfords, Hargroves and Wiggle.
During the campaign officers will be handing out advice and information leaflets to all road users.
Police will also give out high visibility rucksack covers to cyclists to help make them more visible.
From today officers will be handing out the leaflets and raising awareness of the campaign.
HERE’S a list of the roads which will have the new signs after a number of accidents involving cyclists.
The entire A2047: Fratton Road, Kingston Road, London Road and Kingston Crescent in Portsmouth – there have been seven serious collisions and 16 minor accidents.
Havant Road, between its junctions with Padwick Avenue, Cosham and South Road, Drayton – there have been one serious and four minor crashes.
Cambridge Road, Museum Road, both Old Portsmouth, Hampshire Terrace and Jubilee Terrace, both Southsea – there have been one serious and eight minor injuries.
Elm Grove, Southsea – There have been four minor injury collisions.
Gosport Road, Gosport, in the vicinity of Baycroft School – there have been four minor injury collisions.
A32 Gosport Road, between its junctions with Mill Road roundabout and Lederle Lane – three serious collisions.
A27 in Fareham between its junctions with Farm Road, Titchfield Common and Highlands Road – one serious and four minor injury collisions.