Campaign will aim to lift recycling rates

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BOOSTING recycling will be the aim of a £25,000 campaign being planned by Portsmouth City Council.

The authority was given the money to run the programme by Wrap, a charity which aims to build partnerships between businesses and local authorities.

As part of the programme, the council will work with the Southern Co-operative to develop its glass and metal recycling scheme.

Wrap’s head of resource management, Linda Crichton, said Portsmouth council was one of seven across the country which had received funding under the programme.

Ms Crichton said she hoped the campaign would make a difference in the area and help improve the environment.

She said: ‘Wrap is supporting Portsmouth City Council as part of our “increasing communications through local authorities fund” which we announced earlier this year. We’re pleased to be working with the council to raise awareness of the recycling campaign and to help residents understand more about recycling and their local kerbside collection.’

The campaign will begin in February 2016 and will include giving out free bags to residents to help them recycle items from their bathrooms.

The council’s cabinet member for environment and community safety, Councillor Rob New, said he was looking forward to the recycling campaign.

He said: ‘I’m delighted that we have received this funding from Wrap, which will enable us to get the recycling message out to our residents in the north and east of the city.

‘Working with our partners, the Co-op, we hope to reach as many residents as possible and get them into the recycling habit.’