DRIVERS are being urged to look out for motorcyclists in a new campaign.
Hampshire County Council has launched a five-month awareness campaign to try to reduce motorbike accidents on the county’s roads.
Motorcyclists are more vulnerable than drivers on everyday situations on the road.
Last year in Hampshire, 570 casualties involved motorbikes, with 75 per cent of these accidents occurring in daylight and 57 per cent within a 30mph speed limit.
Drivers will be urged to take care to look for motorcyclists by using an image from the Department for Transport’s (DfT) national television motorcycle campaign on bus backs across Hampshire.
Councillor Mel Kendal, environment and transport executive member, said: ‘This campaign aims to get drivers to think about the person riding the bike and start to take more notice of people riding their motorcycles.’
DfT research shows that drivers are more likely to notice motorcyclists on the roads if they know a biker themselves.
‘Bikes are easy to miss because they are so much narrower than cars,’ added Cllr Kendal.
‘I’d urge drivers to be vigilant by getting them to think about the life of the person behind the visor and keep looking out for motorcyclists – especially at junctions – and always check your mirrors for bikers.’
The campaign runs until August 29.