An animal protection group is pleading with the public to have more compassion for wildlife after a baby deer was hit by a car on a road and left for dead.
The fawn was hit on Downs Road in West Stoke, near Chichester, and was left with three broken legs.
It managed to drag itself into woodland where it was spotted by a passer-by who called for help.
The animal was taken to the Alphapet Veterinary hospital, in Bognor Regis, where it was put down at 8pm last Tuesday .
West Sussex Wildlife Protection is appealing to the public to have more compassion if they hit an animal on the road.
Jaine Wild, of West Sussex Wildlife, said: 'Deer and badgers when hit by cars always struggle to flee from the accident and it is important that it is reported immediately as they can drag themselves some way away. It was just so sad. Someone obviously knew they had hit this fawn, then they have just driven off and left it. It's absolutely heartless to do that.
'We are now coming up to the bad time of road traffic accidents for badgers with dark nights and the clocks changing.
'If you hit a wild animal you owe it to the creature and your conscience to report it immediately, to stay with it so rescuers know where to go and, in the case of deer, to cover their heads to cause less stress.
'Park your vehicle in such a way that you are safe with flashing lights and not so the animal is run over again by another vehicle.'
In case of an accident, call the RSPCA helpline on 0300 1234999.
>> Vote in our latest web poll.