THE RACE is on to sell as many pants as possible for a team of college entrepreneurs who are on a brief – albeit important – mission to promote Fairtrade.
Highbury College students are competing to win the ‘Pantrepreneur Challenge’ set by Fairtrade underwear brand Pants to Poverty, in aid of the Pi Foundation charity which supports farming and factory communities in India.
Danielle Houghton, 20, a member of ‘Brief Encounters’, said: ‘This competition is not only a bit of fun – it will help people that are struggling in third world countries.’
The team that sells the most pants will have the chance to travel to India and see the charity’s supply chain in action, from cotton to bottom.
Natasha Chan, 17, said: ‘Having a goal at the end of the experience to strive for gives me the motivation to be a good saleswoman.’
Dominic Thompson, business lecturer, said: ‘The Highbury “pantrepreneurs” have designed an excellent pair of pants! They have a stall at the Love Southsea Festival and are also climbing Mount Snowdon in June to raise cash.
‘It’s brilliant to see them applying their business knowledge and demonstrating entrepreneurial skills for such a good cause!’
To support the team ‘like’ them at facebook.com/PantsForPoverty and pick up some pants, which cost £10 a pair or £15 for two.