SHAME and embarrassment stops one in five parents in the south east from asking for advice about money problems, according to research by a leading children’s charity.
The Action for Children survey of more than 300 parents also showed that 20 per cent don’t know where to get help and 11 per cent don’t want to think about their money problems.
Sue Turle, the charity’s children’s services manager in Havant, said: ‘We’re seeing a big increase in the number of families with children under five asking us for food bank allocations, which shows how much financial pressure families are under.
‘Money has become an issue for many families and it’s nothing to be ashamed of.
‘It’s far better for parents to come to us early so we can help prevent small issues from escalating.’
Go to actionforchildren.org.uk.