Hampshire fire service wins awards for awareness campaign

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A CAMPAIGN to help fire engines get to the scene of an emergency more quickly has won several awards.

Hampshire Fire and Rescue Service’s I Need My Space campaign educated warned drivers not to block fire stations’ exits and how to drive when trucks came by.

The campaign was shared on social media by the public, reaching more than a million people.

Paul Breakwell, head of communication, administration and inclusion at the fire service, said: ‘Our work is all about helping to save lives.

‘The success of this campaign is due to the overwhelming response from the public, the efforts of our fantastic crews and support from the local press.’

I Need My Space won Best Social Media Campaign at the UK Social Media Communications Awards.

The service also won at the Public Service Communications Excellence Awards for the campaign and for FireFlash – an internal video giving a monthly round-up of the service’s work.