WOMEN who might be thinking about chucking out their old bras are being asked to post them to an air ambulance charity instead.
Hampshire and Isle of Wight Air Ambulance is holding its Bag A Bra Day on Thursday, May 24.
The bras are collected by the charity and sold to women in West Africa.
The unusual fundraiser brings in much-needed cash to run the air ambulance service.
John Perry, chief executive officer, said: ‘This is a fantastic initiative which is so worthwhile, and has advantages for us all.
‘Our recycling partners Bag It Up, have arranged for these bras to be sent out to Africa.
‘We are very pleased to be able to do something for others, while raising funds to help keep your air ambulance flying and saving lives.
‘Please help by bagging up all your unwanted bras and placing them in one of our yellow recycling banks.’
It costs the charity £3,600 a day to keep an air ambulance in the skies and it receives no government funding.
To find out more go to hiow-airambulance.org.uk/post.cfm/bag-a-bra-day-2012.