Blood donors are thanked as national project is big success

From broken bones to new beginnings

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PEOPLE have been thanked for their selflessness in signing up to donate blood.

NHS Blood and Transplant has thanked donors, blood donation supporters, and companies in Hampshire after the Missing Type campaign for National Blood Week drove thousands of people to register as blood donors.

Some 1,060 people in Hampshire registered as a blood donor between the campaign’s launch on Friday, June 5 and World Blood Donor Day on Sunday, June 14. This compares to 356 in the same period last year.

More than 30,000 people registered as donors – 20,000 more during this year’s National Blood Week campaign compared to last year.

The number of registrations surpassed all previous National Blood Week campaigns.

The Missing Type campaign saw the letters A, O and B – the letters that make up the blood groups – removed from public view to draw attention to the need for new blood donors.

Organisations and companies across the country changed social media profiles using #Missingtype to encourage people to sign up as new donors.

The campaign aimed to draw public attention to the fact that 40 per cent fewer new donors came forward last year compared to a decade ago.

Anyone 17 or over should visit blood.co.uk or call 0300 123 23 23 to find out if they are eligible to donate, register as a blood donor, and to book an appointment.