New live chat will help breastfeeding mums

Paige Howitt

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NEW mums can get advice and support on breastfeeding from a new online chat tool.

Today, Public Health England (PHE) is launching its Start4Life programme to help parents adopt healthy behaviours.

As part of the scheme, an interactive Breastfeeding Friend (BFF) ChatBot will be available for people in the south east.

The BFF is accessed through Facebook Messenger and provides personal support for mums at any time of the day or night to help make breastfeeding a better experience.

It will also dispel any breastfeeding myths and help alleviate concerns mums from Portsmouth and the surrounding areas have.

The bot works as a live chat tool which is able to respond to questions about breastfeeding.

Kate King-Hicks, children and young people’s health programme lead in the south east, said: ‘The Start4Life Breastfeeding Friend is a great tool for mums in the who are looking for help and advice about breastfeeding.

‘Support can make a real difference to successful breastfeeding.’

To access the ChatBot, open Facebook Messenger and search Start4Life BreastFeeding Friend.