Stroke campaign back on TV

Philip Astle, SCAS chief operating officer and, right, Paul Jefferies, assistant
director of operations

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A HARD-hitting campaign aiming to save lives by showing people the signs of a stroke returns to south coast screens today.

Following a campaign last year, the NHS saw a 25 per cent rise in stroke-related 999 calls, and a 19 per cent rise in stroke sufferers being seen more quickly.

Under the Act Fast campaign, people should look for three signs that could be the beginnings of a stroke.

People should look for the following:

· Facial weakness – can the person smile? Has their mouth or eye drooped?

· Arm weakness – can the person raise both arms?

· Speech problems – can the person speak clearly and understand what you say?

· Time – call 999.

Public health minister Anna Soubry said: ‘Despite being a treatable condition, stroke continues to be the third leading cause of death in England and the largest cause of adult disability. It does not need to be this way.

‘The Act Fast campaign continues to save lives and prevent disability by showing us that anyone can be a stroke saver just by making sure they know how to spot the signs.

‘Treatment for stroke is improving, with more and more patients being seen in specialist stroke units.’