A HEALTH trust that provides support for smokers who want to quit is backing a new hard-hitting ad campaign.
Southern Health NHS Trust runs the Quit4Life stop smoking service in Hampshire.
It is backing a Department of Health television advert, which tells smokers just 15 cigarettes cause a mutation that can lead to cancerous tumours. The ad features a tumour growing on a cigarette as it is smoked and aims to encourage people to quit over health concerns, by making the invisible damage visible.
Wendy Bennett, manager of Quit4Life, said: ‘We want to help as many people as possible in Hampshire to become smokefree.
‘We know how difficult trying to stop smoking can be for many people.
‘The Quit Kit is a box of practical tools and advice developed with experts, smokers and ex-smokers, which has helped thousands of smokers quit successfully.’
For more information, call 0845 602 4663 or email email@example.com or text QUIT to 60123.