CUSTOMERS are having to cool off plans to take part in the Ice Bucket Challenge while supermarkets stock up after being hit by a flood of sales.
Stores in Portsmouth and Fareham have had their ice stock drained since the fundraising sensation hit the area last week.
The challenge involves participants throwing buckets of ice cold water over themselves within 24 hours of being nominated by a friend or family member to raise money for a Motor Neurone Disease charity.
Tina McDonough, 58, is a customer sales assistant in the Co-operative on Nothern Parade, Hilsea.
She said: ‘We ran out at the weekend and had to turn a few people away of all ages. It was the rainy Monday just gone so nobody was having Pimm’s o’clock, which means it was definitely to do with the Ice Bucket Challenge.’
The queues of people eager to drench themselves for a good cause has resulted in supermarkets ordering in large quantities of ice to accommodate the viral event that is sweeping across social media.
A spokesman for Tesco in Clement Attlee Way, Portsmouth, said: ‘There has been a massive drive in sales of ice for the store.
‘Normally in summer we sell two or three cases a day and in each case there are about six bags, but at the moment we’re moving 20 cases in a few days.
‘A lot of the time it has been young customers buying them to do the Ice Bucket Challenge.’
Sainsbury’s public relations ambassador for Fareham, Linda Langdon, added: ‘We have been selling excessive amounts of ice and we sold 60 bags in the space of about five hours, which compared to normal is double the amount we would have sold over the hot summer period.
‘We still have plenty of ice to sell to customers despite the increase in sales.’
Over £2m has been raised so far and that figure is increasing daily.
Sally Light, chief executive of the Motor Neurone Disease Association said: ‘The Ice Bucket Challenge is an amazing and unprecedented opportunity to raise awareness of what is a devastating terminal disease.’
Pub regulars take the plunge for charity
A GROUP of pub regulars have ended up getting a much cooler drink than what they’re used to.
Four familiar faces at Farlington’s Sunshine Inn took part in the Ice Bucket Challenge to raise money for a motor neurone disease charity.
Brian ‘Fred’ Myall of Farlington was the first to undergo the cold shower.
Fred, who suffers from Parkinson’s disease, said the challenge was an excellent way to raise awareness and money to fight one of the cruellest diseases there was.
He said: ‘I thought it would be good to raise a bit of dough for somebody and MND is one of the most terrible diseases.’
Charlee Norman, seven, who lives near the pub, was next under the bucket.
Fred’s partner, Jacqui Maggs, was next, then Kath Proietti, 59, who works at the pub.
Kath, who is originally from Wales, wore a dragon suit for the occasion.
She said: ‘The water wasn’t that cold – it was fine it’s just that I’m petrified of water.’
Mick Myers, 41, and Christine Hutchinson, 47, both of Farlington, also accepted the challenge and got a dunking.
Altogether, the group managed to raise more than £100 for the charity, and Fred said there would be plenty more to come.
Motor neurone disease is more commonly known as amyotrophic lateral sclerosis in the United States. It affects about 5,000 people in the UK and there is no known cure.