THIS month has finally seen the arrival of summer.
We may have had rain this week, but the sun has been putting his hat on and the nights are getting longer.
And on top of the better weather, there are some signs that the UK economy may be starting to get back on its feet.
As spirits rise, The News is launching a new campaign to try to reflect a new mood of optimism, create a renewed sense of confidence, celebrate what’s great about local life and boost business across our communities.
Apart from the part we can play in spreading the word, our Summer of Love campaign is encouraging readers to help the economy by spending money locally, visiting local tourist attractions and eating out at local pubs, bars and restaurants.
More than that, we plan to shine a spotlight on every ray of sunshine in our local communities.
We already support our pubs through Love Your Local and our independent shops through Love Your Local Shops and our annual awards ceremonies also celebrate the good things in life, including business excellence.
Summer of Love reinforces this by banging the drum for local businesses and ensuring everyone supports one another.
So how can you be involved? Simple.
If you run a local shop or visitor attraction and want to advertise to our unique local audience – not only through our newspaper but our digital platforms – we will be delighted to hear from you.
Being the most trusted source of local news and information, and fully immersed in our communities, we want to help local businesses back on their feet and are hoping to do so by helping them to find new customers.
We want our readers to support the diverse range of independent shops which can be found across the area – and we will be launching some special campaigns to underpin this.
If you want to find out more about advertising, contact Julie Rich on (023) 9262 2707 or email email@example.com.
As part of Summer of Love, we’ll also be running our annual Summer of Fun feature over the school holidays, giving families a daily update on the best attractions, events and activities to keep children busy.
You can let us know about these by contacting reporter Ellie Pilmoor on (023) 9262 2138 or at firstname.lastname@example.org.
Finally, if you run a business and have a success story, tell us about it.
If you are organising a charitable or community event, tell us about it. Our reporters will, as always, be delighted to receive your news. You can e-mail us at email@example.com
Mark Waldron, editor of The News, said: ‘Our newspapers and websites are at the heart of the communities they serve. With that comes a huge responsibility to support the area – especially as it emerges from such difficult financial times and a long, bleak winter.
‘Our papers offer a fresh, quality platform for advertisers to promote their businesses and for the community to share its success stories – and our websites are reaching more people than ever before.
‘The Summer of Love campaign is about harnessing the feel-good factor of summer and helping our area’s economy get back on its feet.’