Green zone gets centre on shortlist
Fareham Shopping Centre was shortlisted for a Purple Apple award.
The centre was nominated for the of category of overall strategic marketing campaign for the 'reduce your carbon footprint' campaign.
The campaign encouraged shoppers to recycle their old shoes in support of several local charities.
Pam Gillard, centre manager, said: 'It was fantastic to join other shopping centres specialising in marketing to showcase our promotional work at this top national level.
'We are already making preparations for next year's entry which will be even bigger and better.'
The centre launched its new Green Zone in April, which shows shoppers how small steps can lead to big changes.
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Tuesday 22 May 2012
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