The biggest pat on the back this week should be reserved for former footballer turned professional boxer Curtis Woodhouse.
He turned in a below-par performance in his latest fight, and was immediately assailed on Twitter by a so-called troll – those inadequates who snipe anonymously from the depths of the social media jungle.
Mr Woodhouse immediately offered £1,000 to anyone who could identify his abuser – then frightened the little chap to death by naming him on-line and tweeting progress reports of the journey to his front door.
This quickly elicited a gibbering apology from the person responsible, who insisted it had all been a joke, a bit of harmless fun etc.
Such a response is the last recourse of all bullies.