Company managed to reach new customer relations low

COMMENT: Whenever she arrives, we’ll give her a big welcome

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Hats off to Saga insurance, who this week achieved a new low in customer relations.

I wanted to amend my car policy and was met by the usual disembodied voice which assured me my call was valuable to them.

She then explained they were receiving ‘an unexpectedly high volume of calls’ and if mine was not urgent could I please ring them back in 48 hours!

What kind of delay would I have been offered if my call had not been valuable to them?

So I went the website route and was greeted with a message which read: ‘Due to routine maintenance you won’t be able to renew your policy online until Monday, July 16.’

At that moment, it was 3.03pm on Monday, July 16...