First episode shows it’s all about ratings

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CLIVE SMITH: I thought they’d finally got the date right and we’d reached Armageddon

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As the eighth series of The X Factor returned to our screens last Saturday, it appears that the promise of less rauchiness and vulgarity pre-watershed seems to have been forgotten.

After all the hullabaloo last year about both Rihanna and Christina Aguilera’s rather raunchy performances, ITV promised they would be more mindful about what is acceptable to broadcast to younger viewers in future.

Ha! Yeah right.

Last Saturday we were ‘treated’ to 18-year-old singer Frankie Cocozza flashing his buttocks to new judge Tulisa, 48-year-old tai chi instructor, Goldie Cheung, vomiting backstage in a bag and the potty -mouthed George Gerasimou cussing at all of the judges.

So, business as usual then. Trash and talent.

It’s more about the ratings than the no rauchiness policy after all.