Titanic memorial cruises – now there’s an idea that should never have seen the light of day.
But rather than be consigned to the rubbish bin of bad ideas – like that cafetiere composter featured on last week’s Apprentice – it appears to have been a hit.
There’s been a surge of bookings apparently, particularly in light of ITV’s new Sunday night drama based on the doomed sailing.
Have all those people clamouring to get on board misunderstood history?
We’re not talking about a Hollywood plot here, complete with Winslet and DiCaprio working up a sweat below decks.
People died. The boat sank. It was an unmitigated disaster. A tragedy, in fact.
Not most people’s idea of a jolly holiday then.