History is about to be repeated in the world of breakfast television.
In 1983 TV-am was launched amid great fanfare as David Frost, Michael Parkinson, Anna Ford, Angela Rippon and Robert Kee got together as shareholders and putative presenters.
It was a glittering failure and two unknowns – Anne Diamond and Nick Owen – were drafted in to mount a rescue mission.
Daybreak made a similarly expensive mistake by relying on the alleged ‘special chemistry’ between Adrian Chiles and Christine Bleakley.
It’s similar to the chemical reaction when a lump of putty is placed next to a lump of multi-coloured plasticine. The show is spectacularly awful and its stars have been reduced to four-day weeks.
Some people never learn.