Main parties need to think about clarity to beat Farage

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Isuddenly realised why the vote in Scotland attracted so much interest.

Staying in the union or not was a simple question that mattered.

That’s what it takes to engage the populace in politics – and it’s why Nigel Farage appears to be pulling so many people into the Ukip camp.

I heard him on the radio and his messages are very simple and very clear.

He’s built a platform that people can understand and eloquently gives potential voters an answer to one question.

But, as painful as it may be, an election isn’t about one issue.

Our main parties need to think about clarity of options in order to beat Farage – and they need to do this pretty quickly.