I’m sure the lads in Afghanistan benefited from the visit of Cheryl Cole – but not as much as the lady herself.
As The X Factor continues to flourish in spite of (some may say because of) her absence, her profile has been on the wane.
What better way to get herself back into the spotlight than by becoming the new forces’ sweetheart?
Plenty of other stars have visited Camp Bastion over the years – but they have done so discreetly and with the minimum of fuss.
Ms Cole, on the other hand, slipped into some fetching fatigues, donned a pair of designer sunglasses and pretended to fire a weapon.
As a result, she received front-page coverage on a national newspaper. Mission accomplished.