Some decisions are so breathtakingly stupid that the person responsible for making them deserves a pat on the back for their daring-do, rather than condemnation.
Following that logic, the person who decided McDonald’s would be a perfect sponsor for the London 2012 Olympics should be knighted for their sheer audacity.
On one hand you have a sporting tournament dedicated to celebrating those in the peak of physical fitness.
And then on the other, you have the world’s biggest fast-food restaurant, due to open within hopping distance. If the tubbies can make it that far.
They probably thought they’d never get away with it. But they have – proving money really can buy you anything.