If you have a few hundred thousand pounds to spare, now is the time to think about branding yourself on the internet.
I’m not going to pretend that I understand – or care – about the ins and outs of this. But, simply put, we’ve got a chance to bid for new URL endings. So I might apply, for instance, to be the owner of .zella.
And then I could build a whole lot of products and companies around my name.
But really, would I want to bother?
In my case no, but there are many companies out there who would.
I quite like the simplicity of the .com and .org that we have at the moment.
I mostly know where I am, which is a small comfort in the vast expanse of the world wide web.