So pictures have been taken of the Duke and Duchess of Cambridge on holiday.
Kate and William have that celebrity factor which means a huge slice of the population wants to see pictures of them.
Especially when those pictures include bikini shots of the beautiful Kate, sporting possibly the daintiest baby bump ever seen.
The palace is up in arms about the intrusion of their privacy.
But, as they were strolling on a public beach at the time, anyone could take a quick snap – and apparently one tourist did just that.
The British national press is not publishing them – ostensibly to avoid Kate becoming another Diana – but go to Google and there they are. It’s an impossible situation to try to police.