Snazzy new buses will go a long way to increase usage

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I was delighted to be asked to drive one of the new Star buses on VIP trips this week.

First Bus is upgrading its services from Portsmouth to Waterlooville and Clanfield with a fleet of new buses operating under a snazzy new title.

For me, this is the way forward when it comes to big bus trunk routes – creating their own identity to make the route feel extra-special, above the rest.

We’ve seen this type of success with the Eclipse buses between Gosport and Fareham and now this other major route gets the leather seat and free Wi-Fi treatment.

These extra factors, coupled with bus lanes and green light priority, will go a long way to increase usage.