Celebrity endorsements can have a huge effect on a brand.
Take Kate Middleton. Whenever she wears a new dress, you can bet that it will sell out pretty soon after.
Now I discover that Osama Bin Laden is the unlikely poster boy for Just For Men hair dye.
Time magazine has revealed that the product was found in Bin Laden’s bathroom after his assassination.
Imagine the ad line.
‘Does leading a global terror network leave you fighting stubborn greys?’
If Just For Men now faces an image crisis, perhaps the company can take some tips from Apple.
While Bashar al-Assad’s forces prepared to decimate Homs, the Syrian president is reported to have been surfing iTunes.