Whoops! When British Gas decided to hold an internet question and answer session on Twitter on the same day it announced across-the-board price rises it was the cue for 10,000 users of the microblogging site to complain.
It is probably no coincidence that the company, which was privatised in 1986, is now advertising for a new social media senior manager.
Either way those 10,000 people had it right.
We were told last year that price rises were being introduced so this year’s prices would be kept low.
Time has proved those words to be lies, and even though £2bn has been wiped off the energy firm’s shares by Ed Miliband’s price pledge, their top people are still paid millions while we shiver.