No sooner has the late heatwave become a fond memory than the forecasters are busy promising us the sort of winter in which entire communities will disappear beneath snow-drifts and television crews.
Professionals are expected to respond accordingly, so councils have supplemented their stocks of grit and newspaper sub-editors have dusted off their wintry puns.
But it’s the so-called experts who continue to steal the show. Take forecaster James Madden, from Exacta Weather, for example.
He said: ‘I expect the most frequent and heavy snowfalls to occur across many parts of the UK during November, December and January.’
I wonder how much he’s paid for ‘expertise’ which could be obtained from any fairly bright 10-year-old?