When did the yummy mummy phrase come into existence?

European workers including nurses, social workers and teaching assistants protest outside the Houses of Parliament in London before lobbying MPs over their right to remain in the UK.  Picture: Stefan Rousseau/PA Wire

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I’m sure it must be very nice to be called one but there’s something incredibly irritating about the rise of the phrase ‘yummy mummy’.

It’s nearly always applied to a certain kind of female personality – that rare breed of super-slim, not-a-hair-out-of-place goddess, most often represented by folk such as Myleene Klass.

But when did we decide that employing this sort of nauseating terminology was a good idea?

Yummy is one of those words that shouldn’t even be used when talking to small children, let alone about adults.

And why don’t blokes have a matching term that’s equally vomit-inducing?

Perhaps all men with kids should now be referred to as Dandy Dads.