I’m sure it must be very nice to be called one but there’s something incredibly irritating about the rise of the phrase ‘yummy mummy’.
It’s nearly always applied to a certain kind of female personality – that rare breed of super-slim, not-a-hair-out-of-place goddess, most often represented by folk such as Myleene Klass.
But when did we decide that employing this sort of nauseating terminology was a good idea?
Yummy is one of those words that shouldn’t even be used when talking to small children, let alone about adults.
And why don’t blokes have a matching term that’s equally vomit-inducing?
Perhaps all men with kids should now be referred to as Dandy Dads.