When will women wear all the clothes that they buy?

Mo Farrah after missing out on a gold medal
				 Picture: Adam Davy

VERITY LUSH: Leave me to browse the make-up counter in peace

0
Have your say

They say men are from Mars and women are from Venus. Well if that’s the case, then there must be a whole load of clothes shops on Venus.

Because retail therapy to women is like oxygen – they cannot live without it.

I’m still reeling from the news that the average woman now buys half her body weight in clothing in just one year.

That’s 62lb, or four-and-a-half stone, the same as my six-year-old son.

The wardrobes of females across the nation must be bulging with outfits crammed on to the rails as they return from yet more expeditions to the High Street.

How do some women have any time to do other things such as work and eat? If shopping was ever made an Olympic sport, the ladies of Great Britain would be a shoe-in for gold, silver and bronze.

Researchers reckon women now have four times as many clothes than they did in 1980.

But last time I looked there were still only seven days in a week, so when do they get to wear more than a tiny fraction of what they buy?

While us blokes tend to only have what we need, Ms Average now has 22 garments hanging in her wardrobe that she has never, ever worn. Twenty-two!

Apparently it’s all to do with ‘fast fashion’ and the desire to look like celebrities such as Cheryl Cole, who seem to get through more costume changes than a pantomime dame.

So women buy low-cost versions of the stars’ disposable designer gear to try to keep up.

But how they can ever hope to match clothes horses like Cheryl, who wear a different outfit every day because they know they’ll be photographed?

The desire to be ‘on trend’ is being fuelled by a global market that now produces 80 billion new garments a year.

My theory, for what it’s worth, is that women know full well they’ll never wear some of the stuff that they come home with.

It’s not about that. No, the real thrill is in wandering around the shop, touching tops, dresses or shoes, trying them on, then buying them and walking out with yet another designer bag to add to the collection.