We all knew that the moment Cheryl Cole announced she was returning to the UK X Factor, the media push would spiral out of control.
Anyone else getting a little tired of seeing our Chezza paraded about at every event and splashed across the newspapers?
So what that her album is due out in timely fashion to coincide with her X Factor return?
Apparently she’s also to perform her new single on this year’s Britain’s Got Talent – wow, Simon Cowell really is trying to make up for his past mistakes.
Don’t get me wrong, I love Cheryl. She’s genuinely a beautiful person and I like to think that extends to her personality too.
But I’m already sick of the publicity! Yawn....