So, did you get a card today or will you be one of those unfortunate souls who must wait for their partner to return from work – via the supermarket or garage forecourt – to receive a love token?
The shops have been full of hearts since the end of January so there’s no excuse for forgetting that today is Valentine’s Day.
And for all those who say the occasion is just an example of rampant commercialism, designed by the card shops I’ll say this: the ancient Romans got there first.
For them, the 14th was the middle day of a fertility festival they called Lupercalia.
They marked the day by stripping off and spanking their loved one’s backside.
But these days a card and a bunch of daffodils really will do.