Anger over Asda’s festive tune during silence for war dead

Asda Bedhampton
Asda Bedhampton
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SUPERMARKET shopper Elaine Langford was expecting silence as she bowed her head to pay her respects to the fallen at 11am on Armistice Day.

But instead she got Christmas music.

The retired cleaner was furious that a jingle was echoing from a Christmas-themed aisle at Asda, Bedhampton.

After the two-minute silence, Elaine complained to the store supervisor and later telephoned the management to complain.

Elaine, of Hambledon Road, Waterlooville, said: ‘Everybody stood still, which is what it should be.

‘I’m standing there in one of the aisles and the music in the Christmas aisle was still playing.

‘I thought it was terrible.

‘Somebody should have arranged for the music to be switched off. I thought it was very disrespectful.’

Elaine was in the cooking sauces section – a couple of aisles away – and said she could hear the music clearly.

She was particularly angry as her father, Richard Ware, who died five years ago at the age of 88, was a prisoner of war for more than three years after being captured by the Japanese.

‘It should be important to everybody,’ she said.

‘I spoke to the manager and he said it would be looked into. But it’s too late now. It might sound petty to some people, but not to me.’

A spokesman for Asda said: ‘Every year we ask our stores to observe the two-minute silence out of respect for the fallen. This year was no different.

‘It would appear that one of our aisles had a separate speaker playing music which was not turned off.

‘This was a complete accident and we’d obviously like to apologise to customers.’