Polling firm YouGov has released its profiling data on pretty much everything. It aims to pinpoint what characteristics certain people have. But it throws up results that are not entirely what you would think and are often very funny. Elise Brewerton reports.
CHARACTERISTICS: The typical News reader is female, aged 25 to 39 and works in IT.
And she is doing very well financially with up to £1,000 in spare cash each month.
POLITICAL LEANING: She is extremely left wing.
TOP 5 FOODS: Rather surprisingly, her top food is the Scottish dish mince and tatties. That is closely followed by Greek meatballs, Greek custard pie, steak with Bearnaise sauce then African ground nut stew.
TOP HOBBIES: Buying and selling online, drawing, painting and dancing.
WHAT THEY WEAR: Mantaray casualwear from Debenhams.
TOP PET: Fish.
Mike Hancock MP
CHARACTERISTICS: YouGov found that the type of person who likes disgraced MP Mike Hancock is a man aged over 60 who works in the civil service.
POLITICAL LEANING: Mike’s supporters are very left wing.
TOP 5 FOODS: They love tucking into a cheese and potato pie, an egg curry in coconut milk, plain egg curry, African ground nut stew and broccoli cheese soup.
TOP HOBBIES: Collecting is his favourite hobby, followed by model building and bird watching.
DESCRIBES THEMSELVES AS: Wacky, but occasionally depressed.
CHARACTERISTICS: The average Portsmouth FC supporter is a man aged over 60 with less than £125 to spare each month from his job working in the home or garden industry.
POLITICAL LEANING: He is very right wing.
TOP 5 FOODS: The typical Pompey fan loves tucking into green pea soup more than anything else.
That’s followed by a delicious taramasalata then a traditional beef casserole. His fourth favourite is chicken vindaloo. Just scraping into the top five is coq au vin.
TOP HOBBIES: This may come as a bit of a shock to Pompey fans but, according to YouGov, the most popular pastime for the average Pompey fan is twitching. Straight after bird watching comes collecting and then playing video games.
WHAT THEY WEAR: They are prepared for cold winters at Fratton Park with their favourite brand of clothing the outdoor shop Craghoppers.
TOP PET: Fish are the most popular pet for Portsmouth footie fans.
CHARACTERISTICS: Gosport-born television presenter Davina McCall’s fans are mostly women aged between 40 and 59.
MEDIA: They spend up to 30 hours a week online and spend 25 hours watching television.
ENTERTAINMENT: Their favourite television shows are the Vicar of Dibley, Little Britain, Two Pints of Lager and a Packet of Crisps, the Jonathan Ross chat show and Absolutely Fabulous.
Apart from Davina, they love presenter Holly Willoughby, Dermot O’Leary, Declan Donnelly and Vernon Kay.
BRANDS: You will find a typical Davina fan doing her weekly shop at Iceland wearing, oddly, Burton’s clothing.
ONLINE: Great British Bake Off
heartthrob Paul Hollywood is one of the most searched-for people on Twitter by Davina fans.
NICHE INTERESTS: Kind-hearted people who like Davina also share her passion for charity, listing animal charities top.
Caroline Dineage MP
CHARACTERISTICS: Men who work in defence or are in the military are the people who typically like Gosport MP Caroline Dinenage, according to YouGov. And they are aged 60 or over.
POLITICAL LEANING: It will come as no surprise to anyone that they are pretty Conservative in their political outlook.
HOBBIES: Not necessarily the most exciting of people, their favourite hobbies tend to be computer programming and birdwatching. Other interests include shooting, the Isle of Wight and... Salisbury.
MOST LIKELY CAR: A Volvo
DESCRIBE THEMSELVES AS: Curious but sometimes intolerant.
CHARACTERISTICS: Despite being the MP for Havant, people who like David Willetts are more likely to come from London.
POLITICAL LEANING: The Conservative MPs fans are quite blue, as you would expect.
TOP FOODS: Supporters of Two Brains – as Mr Willetts is known in Westminster, on account of his intellect – have very discerning palates. Veal escallop, lobster thermidor and fried whitebait are on the menu.
INTERESTS: Politics, cricket and going to the theatre are their favourite pastimes. But they enjoy spending time with their friends and the odd bit of rugby union.
PERSONALITY: Much like the MP himself, they are analytical, individualistic and competent.
Unlike Mr Willetts they can also be intolerant and arrogant.
You are likely to hear them say things like, ‘I look for profitable ways to invest my money’ and ‘I think it’s important to seize opportunities.’
Sir Ben Ainslie
CHARACTERISTICS: Perhaps it will not come as such a great shock to learn that fans of handsome Olympic sailor Sir Ben are middle aged women.
PERSONALITY: You are likely to hear them say things like ‘Fresh food is better than frozen’ but also, ‘I enjoy going to the pub for a drink’.
They consider themselves trustworthy but, be careful, they can also be control freaks.
BRANDS: It would appear she has money to burn. She drives an Audi and wears Valentino.
TOP FOOD: But she will still wolf down a curry. Lamb ceylon, Thai chicken curry puffs and lamb sag are her favourite.
CHARACTERISTICS: Typically, people who like Portsmouth are young women aged 25 to 39 who work in the military and are very right wing.
INTERESTS: Portsmouth Football Club is one of their top interests but they also spend a lot of time talking and thinking about rival city Southampton.
ONLINE: It comes as no surprise to us that the average Portsmouth resident logs on to The News website, portsmouth.co.uk, more than any other. It’s followed by southwesttrains.co.uk and, on Facebook, Hampshire Constabulary.ENTERTAINMENT: Kerry Katona features in the top five favourite celebrities and the Manic Street Preachers and Foo Fighters are likely to be on their iPod.
WHAT THEY WEAR: Tesco features heavily in the life of the average person who likes Portsmouth.
They not only do their food shopping at the supermarket giant but also buy their clothes there.
Ex-Pompey boss Harry Redknapp
CHARACTERISTICS: You either love him or hate him: former Pompey boss Harry Redknapp certainly divides opinion. But his biggest fans seem to be men over 60 – from Wales.
LIFESTYLE: They love football, cars and motoring and quizzes.
TOP FOODS: For dinner Harry supporters like nothing more than a chef salad. But if that’s not on the menu tasty Thai satay or Burmese curry will do. They have exotic tastes.
WHAT THEY WEAR: Well-dressed Harry’s style is not reflected in those who like him. You are more likely to find them decked out in Slazenger or Puma sports gear.
CHARACTERISTICS: Similar to her Gosport counterpart, Portsmouth North MP Penny Mordaunt’s supporters are typically comfortably-off, middle-aged men who come from a military or defence background.
POLITICAL LEANING: Conservative, of course.
TOP FOODS: Dining on roast partridge and lobster thermidor is pretty standard for them.
TOP HOBBIES: They are sporty and enjoy sailing, Formula 1, business and finance, travel and spending time with their friends.
DESCRIBE THEMSELVES AS: Competent, but can be a bit cantankerous.
BRANDS: Spot them pulling into Waitrose car park in a BMW for the weekly shop.
They will be wearing Levis, a Barbour jacket and a pair of sturdy Berghaus boots.
ENTERTAINMENT: Expect to hear Phil Collins, Rod Stewart and James Blunt on the stereo at dinner parties.
CHARACTERISTICS: Portsmouth is proud of its strong Royal Navy links but, in fact, you are most likely to support the navy if you are from Yorkshire.
POLITICAL LEANING: A right-wing Ukip supporter.
TOP FOODS: Faggots, oxtail soup and suet pudding are the favourite dishes of someone with an interest in the Royal Navy.
DESCRIBE THEMSELVES AS: A chivalrous, far-sighted leader who is occasionally sentimental, strong-willed and intolerant.
A favourite phrase would be, ‘This country is going to the dogs’.
BRANDS: Land Rover is the car of choice for the Barbour-wearing Royal Navy supporter who has private health insurance with Bupa and shops at Iceland for groceries.
FAVOURITE CELEBRITIES: Now this is an odd one. According to YouGov entertainers of choice for the Yorkshireman who likes the Royal Navy are the late American actor Mickey Rooney, Lionel Blair, Ralph Fiennes – and Kim Kardashian.
FAVOURITE FILM: The Battle of Britain.
CHARACTERISTICS: Readers of Portsmouth’s most famous son, Charles Dickens, are a cultured bunch of men aged over 60.
POLITICAL LEANING: Typically, they are Conservative, but only just right of centre.
TOP HOBBIES: They enjoy games, puzzles and quizzes, going to museums, art and listening to music.
TOP FOODS: Lincolnshire plum loaf, gooseberry tart and Dundee cake. In fact, the type of food Dickens’ characters would no doubt have enjoyed themselves.
WHAT THEY WEAR: Comfort and class are the sartorial choices for Dickens lovers.
They keep warm in Barbour jackets, Fenwicks shirts and comfy Hotter shoes.
TOP PET: Most likely to be a dog – probably a Labrador or golden retriever.
CHARACTERISTICS: Finally we take a look at the type of person who has an interest in Southampton.
They are typically male, aged 25 to 39 and have a bit of money in their back pocket – with an expendable income of between £500 and £1,000 a month.
WHAT THEY WEAR: They tend to spend their dosh on trendy clothes from places like Urban Outfitters, Esprit and ... Hush Puppies.
INTERESTS: Despite the rivalry between Southampton FC and the Fratton Park faithful, YouGov say Portsmouth is one of their top interests. It comes second only to Saints.
DESCRIBE THEMSELVES AS: Youthful, clever and gentle. And do not be surprised to hear them professing, ‘It is important for me to look physically attractive’, ‘I’m always on the lookout for special offers,’ and ‘I like to go to trendy restaurants and bars’.
ONLINE: The most popular Facebook pages for people who like Southampton are Save the Hobbit and Hampshire Constabulary. The celebrity with the most followers on Twitter from Southampton is comedian Julian Clary.
TOP PET: Cat.