VISITORS to Portsmouth will have a new welcome awaiting them when tourist gateway signs are installed on the motorway entrance into the city.
The five-metre high signs feature a familiar brown tourist sign with the words ‘Portsmouth The Great Waterfront City’ accompanied by an illustration of the Spinnaker Tower as viewed from the harbour.
Portsmouth is only the second city to introduce the new style signs, following in the footsteps of Plymouth, which pioneered them last year.
Simon Moon, Portsmouth City Council’s head of transport and environment, said: ‘Portsmouth is a unique city and deserves a gateway that does it justice.
‘When we saw the opportunity to have something more than just plain text we knew it was a great chance to give people a taste of what the city is about.’
The two new signs will be installed next month.
There will be one either side of the southbound M275 near the Sails of the South.