TV adverts promote Portsmouth

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TWO new television adverts are showing the delights of Portsmouth to the rest of the country.

The 30-second TV clips have been broadcast on ITV in a bid to drive more visitors to the city and its historic dockyard.

A screenshot from the new TV adverts showing Portsmouth and the Mary Rose Museum

A screenshot from the new TV adverts showing Portsmouth and the Mary Rose Museum

One of the adverts focuses entirely on the newly-opened Mary Rose Museum while the other takes in the city as a whole.

Holly Westwood, from the historic dockyard, said: ‘They’re really good adverts because they show everything you can do here.

‘The aerial shots of Portsmouth were done on a really sunny day so it shows the city in a good light.

‘The feedback we’ve had so far has been really positive.

‘We’re still in the middle of assessing how well it worked and how many extra visitors there have been because of it but we know people have been seeing it and it has had some effect.

‘We’ve just had our 100,000th visitor to the new Mary Rose Museum so it seems to be going the right way.’

The Mary Rose advert shows clips from the raising of the historic ship, and shots of restoration workers conserving the bones of the ship’s dog in the new museum.

It ends with a revealing shot of the new building having a giant flag pulled off.

The second advert goes on to show shots of the Spinnaker Tower, Gunwharf Quays, and Southsea’s seafront.

The adverts were aired in the early weeks of July.

They were funded by the historic dockyard, Portsmouth City Council, Gunwharf Quays, the Spinnaker Tower, and Southsea Beach.

Emsworth-based marketing firm Mindworks then created the ads.

Last month, the Mary Rose Museum welcomed its 100,000th visitor after being open for only eight weeks. Between May 31 and July 27, the historic dockyard as a whole welcomed 160,000 guests through its gates.

As reported, the eyes of the world returned to Portsmouth on May 30 for the museum’s official opening.

It was marked with a day of events around the city, including a wreath-laying at the wreck site.

The Purbrook Archers also launched a volley of flaming arrows into the Solent from the top of Southsea Castle, where King Henry watched his beloved ship sink.

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