SHOP staff and customers have helped to raise thousands of pounds for the NSPCC charity.
Employees at Matalan in Portsmouth collected £6,912.66 towards the chain’s national total of almost £700,000 in less than a year.
Staff fundraising included marathon running and skydiving and even baked bean baths.
Since 2008 Matalan has raised more than £1m for the NSPCC.
Alex Hanson, corporate fundraising manager at the NSPCC, said: ‘This is the biggest amount Matalan has raised for us in less than a year and their contribution to the NSPCC is phenomenal.
‘Despite the difficult economic climate their staff and customers have continued to give what they can to ensure the most vulnerable children in communities across the country can access help from the NSPCC, including through our ChildLine service.’