Customers can recycle their poppies in-store for the first time at Sainsbury’s Waterlooville until Tuesday.
All paper poppies collected will be reused or recycled by The Royal British Legion.
A poppy recycling box will be available at the Waterlooville customer service desk.
All collected poppies will go back to The Royal British Legion to enable them to re-use or recycle them.
Sainsbury’s is the only retailer providing this service.
It sits alongside the retailer’s offer for online customers to donate to The Royal British Legion this year.
Sainsbury’s store manager, Phil Bridgwater, said: ‘The Poppy Appeal was a great success this year for fundraising and we’d like to thank everyone who contributed.
‘With this recycling initiative, we wanted to show our customers another way they can support The Royal British Legion to ensure their poppies don’t go to waste.
‘We hope the recycling drive proves a success with our Waterlooville customers.’