THEY thought it was a great way to make a mark and promote their business.
So co-owner of Al’Burrito in Southsea Jack New used a pressure washer to stencil its logo on the dirty paving slabs outside the business.
But he was left stunned when the city council sent along workmen to Albert Road to scrub them out leaving ugly ‘clean’ marks on the path.
Mr New said: ‘We thought it would be a great idea for branding – it would start people talking. We thought it would be brilliant, everyone loved it.
‘Within a couple of days the council came round and blasted it off – just the logos.’
He added that one worker was seen power-cleaning the branded paving slab but ignored vomit that was on a nearby wall.
Now the story has gone viral and has been seen thousands of times on the Al’Burrito Facebook page and even made it to the front page of online forum Reddit.
Jack said: ‘We want to get a campaign going to clean the streets of Portsmouth.
‘We’re looking to do an event – Care for Albert Road – to jet wash the floor, scrape chewing gum.’
But he added: ‘Why should we have to clean ourselves to make an example?
‘If they had the streets in the condition they should we wouldn’t have been able to do it.’
No-one from the council has contacted the company.
Central Southsea ward councillor Lee Hunt said he saw the paving slabs and cannot see any harm with it. He said: ‘I’m absolutely cool about it if it’s not hurting anybody. Perhaps the council should keep the pavement more clean.’
Alan Cufley, city council director for environment, said: ‘The city council received a complaint about this reverse graffiti and the logos were appropriately cleaned from the paving slabs.
‘All roads are cleansed on a weekly basis following refuse collection but paving slabs are not routinely scrubbed or pressure washed. In this instance, it was necessary to remove these unauthorised marks.’