A CHARITY has been voted in as a supermarket’s pet cause as part of a scheme that has raised £7m in six years.
The Stroke Association was appointed as charity of the year at Sainsbury’s in Broadcut, Fareham.
And staff at Sainsbury’s and representatives from the Stroke Association joined together to promote their partnership to shoppers.
Store manager Pete Harriman said: ‘We have some great ideas for fundraising over the next year. We hope our support will make a real difference to the charity and customers enjoy the variety of activities we are planning.’
Store staff nominated a list of local charities, then invited them in for a meet and greet before opening voting up to the public in July.
Fareham Stroke Club, run by the charity, provides peer support and social activities, such as games, swimming and presentations from external speakers.
The charity will receive support from the supermarket, and will host fundraising and awareness events.
The Stroke Association raises funds for research, initiatives such as the FAST campaign to recognise the signs of a stroke, and support services.
The Stroke Association’s regional fundraising manager Lauren Butcher said: ‘Sainsbury’s Local Charity of the Year has made a real difference to many charities over the last few years and we’re delighted to be selected.
‘We’re looking forward to getting started and raising awareness of our cause as well as raising funds to continue our work.’
The Sainsbury’s scheme, which started in 2009, has raised more than £7m for charities, such as Guide Dogs for the Blind and Dementia Cafe.