For pub manager Alan Whitehead, life isn’t just about serving beer and being friendly to the customers at The Star and Garter in Copnor.
Instead, he makes sure his pub is an active supporter of local charities.
A total of £250 has been raised for The Hampshire and Isle of Wight Air Ambulance thanks to customer donations in the last four months.
And before Christmas the pub held two fancy dress discos in aid of Macmillan Cancer Support and Help for Heroes.
Both evenings and a skydive which locals took part in at Salisbury helped to raise £4,900 for both charities.
Mr Whitehead, who has been in charge of the pumps for four years, is making sure his pub, which dates back to the 1920s, continues to support worthy causes.
A percentage of profits made from the pub’s weekend of planned activities during the Queen’s Diamond Jubilee will go towards Macmillan Cancer Support.
Mr Whitehead wants to raise cash for the charity because one of his regulars recently had treatment for cancer.
Customers will be encouraged to dress up as kings and queens and a children’s street party will be held in the car park. Live music will also be held during the event, which takes place at the beginning of June.
Mr Whitehead said: ‘It’s a royal occasion so it seemed fitting to get people having fun in fancy dress.
‘We wanted to do something for the kids because we’re a family pub that prides itself on serving the local community. The locals keep us going, and supporting local charities is something I like to do because I don’t think they get as much as support as the national ones.’
Mr Whitehead, a former Warrant Officer in the Army, added: ‘Pub life is hard work but it has nice benefits. You get to meet some great people.’