DEVOTED punters and being part of the community is what makes The Woodman, in Purbrook, tick all year round.
Landlord Paul Carter has been in charge of the pumps at the London Road pub for nearly two years.
Along with partner Becky Griffin, 25, they have transformed the image of the Fuller’s haunt.
Paul, 43, wanted to make the pub a home for his locals and a hotspot for fundraising.
So he became a supporter of the Rowans Hospice and the Prostrate Cancer Charity.
Last year the pub raised more than £1,500 for the hospice’s Dorothy’s Dream Appeal, with most of the cash coming from a Come Dine With Us evening.
Two weeks ago Paul auctioned off Arsenal versus Olympiakos Champions League tickets inside the pub and raised £100 for the hospice.
He will continue the good cause next month when he grows a mammoth moustache to mark the start of ‘Movember’.
The hair-raising challenge will see Paul, his chef, barman and 10 regulars grow their facial hair as they aim to raise money for the Prostrate Cancer Charity.
Paul said: ‘Everything I do at this pub is focused on keeping it local. I’ve managed to turn it into a proper pub by increasing the real ale turnover, putting on food seven days a week, and getting stuck into charity causes. Before I took charge it was too reliant on discos and karaokes here. I wanted to put a stop to that and give people more of a traditional feel.
‘I wanted to support Rowans because so many people have been touched by their care in one way or another.’
During the October half-term the pub will pull in the crowds as it hosts a kids’ club with games.
On Friday, October 28 there will be a heroes and villains fancy dress disco in aid of the Rowans Hospice.
Richard Cleverley, 48, who has drank at the pub for the last 30 years, said: ‘Loads of tradesmen come in, so you always find someone who can help you out. There’s a great spread of characters with different views.’