Ferry firm sees swell in passenger numbers

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FERRY firm Brittany Ferries has seen soaring passenger numbers on its ships this summer.

The firm, which has its UK base in Portsmouth, has seen its best results for three years, with 730,000 people travelling to and from the continent on its services.

That’s an increase of seven per cent on last year, and growth has been seen on all of its routes to France and Spain.

Mike Bevens, the firm’s group commercial director, said: ‘After a few tough years this return to growth is, of course, most welcome.

‘Clearly there are external factors, such as the good summer weather and the fact that there are no Olympic Games this year, which have stimulated the market.

‘But at the same time the enormous effort we have made to enhance our service by, for example, providing free wi-fi on all ships, has borne fruit.

‘We have also invested considerably in our website to make it easier for customers to see the price of each crossing and therefore make an informed choice. Our huge range of ferry-inclusive self-drive holidays has also sold extremely well this year and we have attracted more holidaymakers who have never travelled on a ferry before.’