BUSINESSES in Waterlooville have received a boost after controversial traffic restrictions have been lifted for good.
Leaders at Hampshire County Council decided to permanently scrap old parking restrictions in London Road South following a six-month trial.
It sees the introduction of 30-minute waiting bays that allow shoppers easier access to the local shops.
Vehicles are also able to turn around in London Road and trade vehicles are now able to load and unload in a designated loading bay.
Signs have also been improved so the new regulations are clearer.
Councillor Seán Woodward, who is in charge of transport in Hampshire, said: ‘We have listened to local businesses, the Waterlooville Business Association, the Waterlooville Community Forum and our colleagues at Havant Borough Council.
‘We made this permanent change to help retain footfall and improve delivery access to shops and traders in the southern section of London Road so that it remains a vibrant commercial centre in Waterlooville.’
Tim Slater, executive head for economy and communities at Havant Borough Council, said: ‘We welcome the decision to permanently lift parking and access restrictions on London Road South.
‘This is very positive news for local businesses and their customers who will enjoy easier access to the many shops and services.’