REDUCING the number of car trips to the countryside is the focus of a £2m funding boost.
The South Downs National Park Authority has been awarded government cash to promote greener transport.
The funding will deliver new initiatives such as ‘Share the Road’ and ‘Take the Train’ campaigns, aiming to integrate ticketing and WiFi on rural bus services.
Trevor Beattie, chief executive of the authority, said: ‘We want to improve the experiences and expectations of people using public and sustainable transport in and around the South Downs National Park.
‘Over the past year this has included launching a new hop-on, hop-off Discovery bus ticket, training bus drivers to help visitors find their way round and supporting Community Rail Partnerships to encourage people to take more ownership of their railway stations. This extra funding will allow us and our partners to build on these successes.’
The National Park will share funding with other authorities. Councillor Sean Woodward, in charge of transport in Hampshire, said: ‘This funding to encourage more visitors to travel to Hampshire’s unique national parks and leave their cars at home is very welcome.’