Youngster’s artwork set to feature in energy firm’s winter campaign

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Artwork by a nine-year-old girl from Horndean is taking centre stage in the winter awareness campaign by Scottish and Southern Energy Power Distribution (SSEPD).

The ‘We’re ready for winter. Are you?’ campaign kicks off this week, and features artwork from the children of SSEPD employees.

The drawings and messages from the children reflect the work their parents do 365 days a year to keep the lights on for SSEPD’s 2.9 million customers across central southern England, and shows their pride in the roles their mums or dads play when the worst of the weather hits and affects the power network.

Ella Yates is one of the youngsters whose artwork is gracing the advertising campaign and she took part to show the work that her mum, Alix, does as an emergency service centre worker for SSEPD.

Her artwork will be appearing on outdoor displays and online, while further information on how SSEPD is preparing – and helping its customers prepare – for bad weather will be broadcast on radio.

While the campaign aims to raise some smiles with its child’s eye view on electricity and power cuts, its main aim is to raise awareness of the work SSEPD does year round to reinforce its network and the various resources available to customers through SSEPD to help them weather the storm.

Director of Distribution, Stuart Hogarth explains: ‘The “We’re ready for winter. Are you?” campaign might only run through the winter months, but our work to get ready for the worst that the weather can throw at us goes on 365 days a year as we work to maintain, repair and replace our 
network to make it stronger and more resilient.’

Customers are also encouraged to download the company’s award-winning PowerTrack app at ssepd.co.uk/Powertrack/, which provides updates on power cuts via Apple and Android smartphones and tablets, to store SSEPD’s freephone number (0800 072 7282) on their phones and to go to ssepd.co.uk for more useful advice on how to prepare for a possible power cut.