Published Date:
22 December 2009
The Post Office could become the next high profile name to disappear from our high streets, just as Woolworths did a year ago., academics warn.
A 14-month study by the University of Chichester and West Sussex County Council found that the raft of local, rural and district post office closures in the past few years has affected customer loyalty.
More than 400 residents and 200 businesses in West Sussex were surveyed for the county council commissioned study by Dr David Cooper and Dr Jo Horwood from the University of Chichester.
Dr Cooper said: 'People have used the Post Office (PO) in the past because of its convenience and range of services, but it you take that away people will stop using it and there is evidence that this is happening.
'If the PO does not improve its customer service and recognise their needs, then I think there is a real chance that it could go the same way as Woolworths.
'Whilst the PO is still a trusted brand, further service degradation is likely to provide an irrevocable tipping point beyond gradual decline.
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Last Updated:
22 December 2009 8:23 AM
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Source:
The News
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Location:
Portsmouth
