Portsmouth worse than national average for not buying Mother’s Day gifts

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Shoppers in Portsmouth are leaving the purchase of Mother’s Day gifts to the last minute or they’re not buying their mum anything at all, according to new research released today.

Amazon’s Prime Now delivery service quizzed local shoppers on their Mother’s Day buying habits in the run-up to the special event this weekend and found:

· One in four (27%) people in Portsmouth claimed they left the purchase of a special gift for their mum to the last minute

· A quarter of local shoppers (24%) have forgotten to buy their mother a gift in the past, higher than the national average (19%)

· For the local mums who do get a special treat, flowers (73%) and chocolates (27%) are Portsmouth’s gifts of choice

Prime members can choose delivery of gifts within one hour of ordering for £6.99, or free delivery within a choice of two-hour same day delivery slots from morning until night in selected postcodes in Manchester.

Prime Now launched in London in June 2015 and is now available to more than 30% of the UK population in selected postcodes in Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow.

All Prime members can immediately download the Prime Now app, available on iOS and Android devices, or browse and shop online at www.primenow.co.uk.

The annual fee for Prime membership is £79 and customers can sign up for the Amazon Prime 30-day free trial at www.amazon.co.uk/prime

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